Suggested Degree Pathway for Business Administration - Marketing Concentration
For students who entered fall 2015 to spring 2019.
Freshman Year
Sophomore Year
Junior Year
Fall Semester
| Course Number | Course Name | Credits |
|---|---|---|
| FINA.3010 | Financial Management | 3 |
| POMS.3010 | Operations Management | 3 |
| MGMT.3010 | Organizational Behavior | 3 |
| MKTG.3130 | Sales & Customer Relations | 3 |
| xxxx.xxxx | Social Sciences Persp. (SS) | 3 |
| Total | 15 | |
Spring Semester
| Course Number | Course Name | Credits |
|---|---|---|
| MKTG.3150 | New Product & Service Management (AIL), (IL) | 3 |
| xxxx.xxxx | Arts and Hum. Persp. (AH) | 3 |
| xxxx.xxxx | Manning Elective (3000/4000 level) | 3 |
| xxxx.xxxx | Manning Elective (3000/4000 level) | 3 |
| xxxx.xxxx | Manning Elective (3000/4000 level) | 3 |
| Total | 15 | |
Senior Year
Fall Semester
| Course Number | Course Name | Credits |
|---|---|---|
| MKTG.4120 | Global Marketing (DCA) | 3 |
| MGMT.3800 | Business Ethics (SRE) | 3 |
| MKTG.xxxx | MKTG Elective | 3 |
| xxxx.xxxx | Manning or Non-Manning Elective (3000/4000 level) | 3 |
| xxxx.xxxx | Manning or Non-Manning Elective | 3 |
| Total | 15 | |
Spring Semester
| Course Number | Course Name | Credits |
|---|---|---|
| MKTG.4110 | Marketing Analytics (CTPS), (QL) | 3 |
| xxxx.xxxx | Manning or Non-Manning Elective | 3 |
| xxxx.xxxx | Manning Elective (3000/4000 level) | 3 |
| xxxx.xxxx | Manning or Non-Manning Elective (3000/4000 level) | 3 |
| MGMT.4900 /
ENTR.4960 | Strategic Management / Entrepren. Strategy Implement.1 | 3 |
| Total | 15 | |
Total Minimum Credits = 123
1Either course satisfies the Capstone requirement.
No more than two Breadth of Knowledge courses can be taken with the same prefix. The Core Curriculum courses may be taken in any sequence. Refer to the Core Curriculum policy for further details. You should meet with your faculty advisor to determine how you will meet the Core Curriculum requirements.
Current UMass Lowell students should use their Advisement Report in SIS. If you need assistance, please contact your adviser.
Restriction on off-campus study:
Be advised that any course taken at another institution must be formally approved prior to enrollment. See the catalog policy for details.
Last updated: 4/03/2019