Id: 006433
Credits Min: 3
Credits Max: 3
Description
Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.
Prerequisites
Pre-Req: MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
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