Suggested Degree Pathway for Business Administration - Marketing Concentration
For students who entered spring 2021 and beyond.
Freshman Year
Fall Semester
| Course Number | Course Name | Credits |
|---|---|---|
| Total | 16 | |
| ENGL.1010 /
HONR.1100 | College Writing I / FYSH (CW) | 3 |
| ECON.2010 | Principles of Microeconomics (SS) | 3 |
| ENTR.1500 | Introduction to Entrepreneurship | 3 |
| MATH.1210 | Management Precalculus (STEM) | 3 |
| xxxx.xxxx | Sciences with Lab Perspective (SCL) | 3 |
| xxxx.xxxx | Co-Req. Science Persp. Lab (SCL) | 1 |
Sophomore Year
Junior Year
Fall Semester
| Course Number | Course Name | Credits |
|---|---|---|
| Total | 15 | |
| POMS.3010 | Operations Management | 3 |
| MGMT.3010 | Organizational Behavior | 3 |
| MKTG.3130 | Sales and Customer Relations | 3 |
| xxxx.xxxx | Social Sciences Perspective (SS) | 3 |
| xxxx.xxxx | Arts and Humanities Perspective (AH)2 | 3 |
Spring Semester
| Course Number | Course Name | Credits |
|---|---|---|
| MKTG.3150 | New Product and Service Management (AIL), (IL) | 3 |
| xxxx.xxxx | Arts and Humanities Perspective (AH) | 3 |
| xxxx.xxxx | Manning Elective (3000/4000 level) | 3 |
| xxxx.xxxx | Manning Elective (3000/4000 level) | 3 |
| xxxx.xxxx | Manning Elective (3000/4000 level) | 3 |
| Total | 15 | |
Senior Year
Fall Semester
| Course Number | Course Name | Credits |
|---|---|---|
| MKTG.4120 | Global Marketing (DCA) | 3 |
| MGMT.3800 | Business Ethics (SRE) | 3 |
| MKTG.xxxx | Marketing Elective | 3 |
| xxxx.xxxx | Manning or Non-Manning Elective (3000/4000 level) | 3 |
| xxxx.xxxx | Manning or Non-Manning Elective | 3 |
| Total | 15 | |
Spring Semester
| Course Number | Course Name | Credits |
|---|---|---|
| Total | 15 | |
| MKTG.4110 | Marketing Analytics (CTPS), (QL) | 3 |
| MGMT.4900 /
ENTR.4960 | Strategic Management /
Entrepreneurship Strategy Implementation1 | 3 |
| xxxx.xxxx | Manning or Non-Manning Elective | 3 |
| xxxx.xxxx | Manning Elective (3000/4000 level) | 3 |
| xxxx.xxxx | Manning or Non-Manning Elective (3000/4000 level) | 3 |
Total Minimum Credits = 122
1Either course satisfies the Capstone requirement.
No more than two Breadth of Knowledge courses can be taken with the same prefix. The Core Curriculum courses may be taken in any sequence. Refer to the Core Curriculum policy for further details. You should meet with your faculty advisor to determine how you will meet the Core Curriculum requirements.
Current UMass Lowell students should use their Advisement Report in SIS. If you need assistance, please contact your adviser.
Restriction on off-campus study:
Be advised that any course taken at another institution must be formally approved prior to enrollment. See the catalog policy for details.