As a digital media major, you will develop the technical and critical thinking skills in visual and audio communication needed to work in the growing field of digital media.

At a Glance

  • Flexibility
    Full Time
  • Delivery Options
    On Campus
  • Degree
    BA

Get Started

What courses will you take?

A digital media student is interviewed in a UMass Lowell studio as other students practice videography Image by Cameron Blanchard

The B.A. in Digital Media at UMass Lowell offers a rigorous curriculum taught by industry experts.

You will gain exposure to media platforms spanning from online multimedia production to TV and filmmaking through courses in video, film, sound production, editing, motion graphics, podcasting, broadcasting and screenwriting. 

Courses combine theory and hands-on learning, allowing you to develop a fundamental baseline of knowledge as well as your personal interests in media creation. In the senior year, you will complete a professional capstone portfolio project that meets the requirements of future employers. 

Visit the Academic Catalog for a complete course listing.

Degree Pathways are a semester-by-semester sequence of courses recommended for successful completion of a degree, diploma, credential or certificate from the university. The most current degree pathway is:

To prepare students for careers such as: television and film production; advertising; corporate communications; broadcasting and digital journalism; podcasting and audio journalism; marketing; motion graphics and animation; sports media programming; editing for film, television and multimedia; digital cinematography, and directing for film and TV, the courses in the Digital Media program advance the following program learning outcomes. 
Students who graduate with the B.A. degree in Digital Media will be able to: 
  1. Articulate theoretical and historical contexts of media, including its impact on culture and society, and perform critical analysis of media 
  2. Demonstrate critical media literacy by creating successful media messages employing a variety of media elements 
  3. Select and employ video and audio editing language and related effects appropriate to both content and audience 
  4. Demonstrate skills related to all stages of media production process, from writing script to establishing venues of distribution 
  5. Collaborate effectively in diverse and interdisciplinary teams and work with an awareness of diverse audiences 
  6. Produce work in a variety of media formats using relevant technologies, culminating in a original capstone project suitable for their professional portfolio

Why study digital media at UMass Lowell?

Digital Media students working on a computer

Fun Outside the Classroom

Put your learning into practice. Check out some of the fun ways UML students come together.

Digital Media students operating a camera in a UMass Lowell studio

Experiential Learning

Gain hands-on experience with regional media companies through professional internships and co-ops in film, TV, animation, marketing and digital production. Clients include:

  • Brigham and Women’s Hospital
  • Interiology Design Co.
  • Lowell TeleMedia Center
  • MetroWest Legal Services
  • Theatre Arts Program at UMass Lowell
  • Tsongas Industrial History Center
  • U.S. House of Representatives
Digital media student focuses a video camera in a UMass Lowell studio

Advanced Facilities

Put your skills into practice in our new TV studio, theater, sound recording technology studios, music practice rooms, specialized art studios and other relevant UMass Lowell facilities.

A group of students designing for a 3D printer in the UMass Lowell Fabrication Lab.

Interdisciplinary Electives

Deepen your skills and pursue your interests through elective courses offered in collaboration with the English, Art & Design, Music and Political Science Departments.

What can you do with a degree in digital media?

UMass Lowell's Digital Media program prepares students for diverse careers in the rapidly expanding field of media production.

Digital media students at UMass Lowell practice videography

Job roles can include:

  • Television and film production
  • Digital agencies and advertising
  • Media production for web and corporate communications
  • Multimedia production
  • Broadcast and digital journalism
  • Marketing
  • Motion graphics and animation
  • Sports media programming
  • Audio for podcasting and journalism
  • Editing for film, television and multimedia
  • Videography