![Liberal Arts Gabrielle Salvatore '24 in front of UMass Lowell's Coburn Hall](/Images/BLA-2_tcm18-385841.jpg?w=s)
Today's rapidly changing media landscape of digitization, high-speed connectivity, and endless advancement in technology is redefining the relationship between media and its audience. As a result, media outlets are seeking to hire multi-skilled media professionals.
Our program prepares students to join the ranks of today’s converged media with media qualifications that will uniquely distinguish them in today’s market. Students in the Digital Media Program will engage in a structured, hands-on program that also relies on a well-established theoretical background. Students will be exposed to a wide variety of media platforms spanning from online multimedia production to TV and film making.