Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Hayley Buonodono at her mom Jaylene's store, Trendsetters Boutique in Amesbury
Hayley Buonodono '20
Marketing

As a merchandising co-op for TJX in Framingham, senior business administration major Hayley Buonodono of Amesbury took a giant step toward her career goal of working as a buyer in the retail industry.

It’s really exciting to go into the stores and see everything set up and be able to say, ‘I shipped that!’ I love that you can feel the product and see what you’re shipping. It’s very tangible. It’s just a really cool feeling.
Read More About Hayley Buonodono 

Marketing, Entrepreneurship & Innovation News

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  • Two people have a conversation in a room while people mill in the background.

    Joy Tong Women in Business Pays It Forward

    Joy Tong Women in Business members presented Girls Inc. of Greater Lowell with a $2,000 fundraising donation during a dinner celebrating the student organization’s seven years in the Manning School of Business.
    Department News
  • 27 people pose for a group photo while standing in front of a blue backdrop.

    Business Alumna Earns Top Honor for Entrepreneurship

    Business alumna Kristine Porcaro ’91, co-founder of Lexington Wealth Management, is one of just three people globally to receive a Beta Gamma Sigma 2024 Entrepreneurial Achievement Award. She was recognized by the Manning School of Business at its induction ceremony for the international business honor society.
    Department News
  • A person hands a certificate to another person in a room.

    Entrepreneurs Earn Green at Clean Green Challenge

    Six sustainability-focused entrepreneurs and startups from across the region competed in the third annual Clean Green Challenge at the UMass Lowell Innovation Hub.
    Featured Story
  • A person holds a glass award while standing next to two other people on a stage in front of a blue backdrop.

    Concrete Idea Takes Top DifferenceMaker Prize

    Mechanical engineering graduate student Joshua Landis ’22 took home the top prize at the Rist DifferenceMaker Institute’s 12th annual $50,000 Idea Challenge with SparkCell Technologies, his fast and cost-effective way to detect problems in concrete structures.