Jennifer Heng, The Ice Queen

Jennifer Heng holds a colorful bowl of shaved snow

[My favorite food-related memory is] the Korean BBQ in Los Angeles. All kinds of meat and sides, all placed in front of you. You get the opportunity to cook the meats however you like and the smells are amazing.

Business alumna Jennifer Heng ’13 opened Snowdaes on Westford Street in Lowell after falling in love with shaved snow in Southern California. Working with her then-fiancé Nyden Heng and sister Julie Ho ’13, they opened Snowdaes in 2014. Customers have been flocking to the shop for matcha, Thai tea and other flavors of shaved snow (a mix of ice cream and shaved ice) topped with everything from rainbow mochi to marshmallow. 

“Business is great!” says Heng, who just had her third child, a daughter, with husband Nyden. “Life is hectic but never boring.”

It’s about to get even more hectic: The couple is currently searching for locations in which to open more branches of Snowdaes.—DP