Description

Examines the role political advertising plays in influencing public opinion, political agenda setting and voting behavior in comtemporary politics. Topics include: Overview of modern presidential campaigns; Propaganda, political symbolism and media literacy; Paid Advertising vs. free advertising, public relations and the emerging role of Special Interest Groups; Political rhetoric: "Framing, New Speak, and Spinning a mesage"; Objective vs. partisan coverage of events and its effects on political decisions, public opinion and voter's attitudes; Polling, and strategic/tactical decision making; Candidate selection, development, and packagin; Role, definition and types of emerging media in voting behavior.