Id: 006450 Credits Min: 2 Credits Max: 2

Description

Describes how marketing strategies and plans of a competitive enterprise are formulated, implemented, and adjusted over time. Behavioral and quantitative aspects are covered, as well as analysis of the environmental forces affecting marketing decisions. Pre-requisites: MBA or Certificate Programs, or Permission of MBA Director.

Prerequisites

Matriculated MBA students, or MSEM, or MGB Certificate, or permission of graduate program coordinator.

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