Description

Today, e-commerce has become the platform for media and new, unique services and capabilities driven by Internet technology, including developments in security and payment systems, marketing strategies and advertising, financial applications, media distribution, business-to-business trade, and retail e-commerce. This course provides an in-depth overview of the challenges and realities behind the planning, creation and maintenance of online businesses. While this curriculum doesn't include creating an online business directly, each student will learn what options are available to entrepreneurs looking to start a business online and what challenges and pitfalls may await. Students will learn about the mobile digital platform, the emergence of cloud computing, new open source software tools.