Skip to Main Content

DGMD.2450 Social Media Management

Id: 042135 Credits Min: 3 Credits Max: 3

Description

The course is designed to equip students with the necessary skills and strategies for content creation and management on social media. Likewise, students will explore various components of social media use including psychology, ethics, and economics behind various existing formats. The course does not aim to prepare students for specific platforms but focuses on general strategies including social responsibility, storytelling methodologies, content creation an d promotion, communication fluidity, data analytics and metrics, and understanding and growing of audiences. Through lectures, presentations, readings, formal exercises, case studies, and discussions the students will develop a solid practice in social media creation and management. Foundational skill in design are desired but not a requirement.

Prerequisites

Pre-Req: ENGL 1020 College Writing II, or permission of instructor.

View Current Offerings