Id: 041811 Credits Min: 3 Credits Max: 3

Description

This Seminar aims to build the foundation for scholarly research on phenomena related to business-to-business marketing. The seminar involves in-depth discussions of seminal and cutting-edge ideas and methodologies on some important topics. Discussion topics include but are not limited to, account management, transaction cost economics, agency theory, resource dependence, networks and alliances.

Prerequisites

Pre-Req: Business-PhD Students only or permission of the Instructor.

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