Id: 041808 Credits Min: 3 Credits Max: 3

Description

This seminar aims to build the foundation for scholarly research in marketing on strategy-related phenomena. The seminar involves in-depth discussions of seminal and cutting-edge ideas and methodologies on some important topics in marketing and innovation strategy research. Discussion topics include, but are no limited to, branding, new product/service development, and competitive dynamics.

Prerequisites

Pre-Req: Business-PhD Students only or permission of the Instructor.

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