Id: 042100 Credits Min: 3 Credits Max: 3

Description

Marketing Analytics will cover commonly used methods in the Marketing area, such as regression analysis and t-tests. Students will work with actual sales and customer data to determine appropriate strategic actions. Students will also learn how to use relevant analysis software, such as Excel and SPSS.

Prerequisites

MKTG.5010 Marketing Fundamentals, or Matriculated in the MBA, MSBA, MSF, MSA, MSE programs at the Manning School, or Permission of Graduate Program Coordinator.

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