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ENTR.6800 From Concept to Commercialization (Formerly ENTR /64.680)

Id: 035581 Credits Min: 3 Credits Max: 3

Description

This graduate-level course focuses on technology commercialization and business model planning of an early-stage or innovative business idea. In project teams, students will explore, identify, analyze and propose the path "from Idea to Market" for technology and research projects. Using real-world projects, students will engage in customer discovery, perform comprehensive competitor analyses, develop and evaluate alternative business models, and assess product launch strategies.

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