Welcome to the UMass Lowell Marketing, Entrepreneurship and Innovation Program: for those who want to think outside the box and the classroom.

We offer a variety of degree and certificate programs in both marketing and entrepreneurship at the undergraduate, graduate and doctoral levels. 

Meet Our Students

Jack Barron seated at a computer in an office
Jack Barron '25
Business, Marketing

Immersive Scholar Jack Barron is sharpening his marketing skills with the Office of the Provost.

Getting into that mindset of thinking like a marketer … has been a valuable experience.
Read More About Jack Barron 

Marketing, Entrepreneurship & Innovation News