Innovations, New Product and Service Development, International Marketing
Dr. Talay studies strategic marketing problems related with product competition among firms along with the global co-evolution of products, companies, and industries. He is currently involved in a set of large-scale projects, which examine the drivers of new product success in different environments. His prior research involves the analyses of how and why innovations affect competitiveness over time, drivers of success and failure in inter-firm collaborations for new product development, and global evolution of brands. In the course of his research, Dr. Talay has worked on automotive, pharmaceutical, entertainment, and retailing industries and his work has appeared in top tier business journals such as the Journal of International Business Studies, and Journal of Product Innovation Management.
Ph.D., Marketing, Michigan State University
M. Berk Talay is an assistant professor of marketing in the Manning School of Business at the University of Massachusetts Lowell.
He is also a member of several professional organizations including the American Marketing Association, Academy of International Business, Consortium for International Marketing Research, Academy of Marketing Science, and the Institute for Operations Research and the Management Sciences (INFORMS).