Cory Cromer

Cory Cromer, Management (Marketing)

Cory Cromer, Management (Marketing)

Assistant Professor
978-934-2993, 978-934-3011
Falmouth 207B

Research Interest

Innovation, New Product Development, Entrepreneurship, Marketing Strategy

Educational Background

Ph.D., University of Massachusetts Amherst, Marketing Strategy


Dr. Cromer worked in the biotechnology industry for both Fortune 100 companies and as a CEO for a startup biotechnology company that was bought, before coming back for his doctoral work. Most of his positions dealt with product management and new product development. In 11 years, he was a part of over 23 new product launches. He reports that getting to see a product go from an idea to being sold worldwide has always sparked his passion for innovation.

Cory states that he always knew that he would get a Ph.D. and pursue academia “I hope to be able to research my areas of interest; innovation, new product development, and entrepreneurship. In addition, I hope to be able to bring both an academic and practitioner’s point of view to the classroom.”