Vice Chancellor of University Relations
As Vice Chancellor of University Relations, Patricia McCafferty is responsible for leading the institution’s strategic communications efforts and advancing the image and reputation of the campus. She oversees communications, branding and marketing initiatives, print and electronic publications, media and government relations, community relations and cultural affairs, and the website. She is a member of the Chancellor's Executive Cabinet.
The Office of University Relations plays a key role in the University achieving its overall mission, strategic goals and priorities by collaborating with administrative and academic departments to drive recruitment and retention, revenue-generation and the development of partnerships.
McCafferty has worked at the University for more than a decade, previously serving as Director of Media Relations; Executive Director of Communications; and Chief Public Affairs Officer. McCafferty has been a communications professional for more than 25 years, working as an award-winning newspaper reporter, press secretary and congressional office district director in addition to her experience at UMass Lowell.