Technology marketing, innovation, e-commerce, business-to-business, and marketing research
Broadly, Mike's research focuses on technology marketing, innovation, e-commerce, and business-to-business. Specifically, his research interests include the diffusion of disruptive innovations, the role of interorganizational relationships in technology adoption and development, and the impact of interpersonal ties in online marketplaces. His research has been published in various business journals, including Industrial Marketing Management, the Journal of Business Research, and the Journal of Service Management.
Temple University, Fox School of Business, PhD, Marketing, 2014
University of Massachusetts Boston, School of Management, Master’s of Business Administration, Marketing, 2008
Syracuse University, Whitman School of Management, Bachelor’s of Science, Marketing, 2005
Mike Obal is an Assistant Professor of Marketing in the Manning School of Business at the University of Massachusetts Lowell. He currently teaches Marketing Research at UMass Lowell and has previously taught at Temple University and Rutgers University Camden. Prior to his academic career, Mike worked in online/search marketing at iProspect and in sales at the Boston Beer Company.