Ying Huang

Ying Huang, Management (Marketing)

Associate Professor
Falmouth 207D


Buyer-Supplier Relationships, International Marketing, Retail Strategy

Research Interest

Huang’s research interests include buyer-supplier relationships in distribution channels and supply chains, foreign market entry, corporate social responsibility, and retail private labels. Her work has been published in top-tier business journals such as the Journal of International Business Studies, Journal of Operations Management, Journal of the Academy of Marketing Sciences, Journal of Management, Industrial Marketing Management, and International Business Review. Her research paper on buyer-supplier relationships won the International Marketing Research Best Paper Award at the 2006 Academy of International Business Annual Conference. One of her papers published in the Journal of Operations Management was selected as a finalist for the 2012 Jack Meredith Best Paper Award at the 2013 Academy of Management Annual Conference.

Educational Background

Ph.D., Michigan State University, International Retailing


Huang is currently an associate professor of marketing in the Manning School of Business at UMass Lowell. Since her joining in January 2012, she has taught several marketing concentration courses, including Marketing Principles, Identifying Marketing Opportunities, Global Marketing, and Retailing. She received the Case Project Funds from Target Corp. in 2012 and the Vice Provost for Research Internal Seed Grants from UMass Lowell in 2013.

Prior to her joining UMass Lowell, Dr. Huang was an assistant professor of retailing at the University of Arizona, where she taught Retail Strategy, Global Supply Chain Management, and a graduate seminar on Interorganizational Issues. During her four-and-a-half years with the University of Arizona, she served as an advisor for graduate and undergraduate students, and she received several recognitions, including the Bart Cardon Early Career Faculty Teaching Award. As a co-advisor, she led a group of six undergraduate students from six different universities to win a national case competition organized by American Express and the National Retail Federation Foundation: the 2010 Aspire2Retail Inter-Collegiate Retail Challenge.

Before starting her academic career, Dr. Huang had more than six years’ industry experience in China and in the United States, working as a sales manager for an import & export company in Shanghai, as a marketing representative for DuPont China, and as an engineer for a manufacturer based in South Carolina. In addition, she has served as a consultant for the National Retail Federation Foundation and for several US companies entering the China market.